You Are Not Your Audience

City Lifestyle • April 1, 2024

If you build it, they will come…right?

You Are Not Your Audience

We hope so but you’ll need people to know that you exist for them to use your products or services. Advertising is often one of the most overlooked strategies in a business plan but can be the component that can make or break your business.


We get it. It’s a confusing, convoluted space that can make you feel like you’re on Mr. Toads Wild Ride of emotions. Marketing can be a scary abyss to dive into with so many options to choose from. What platform do I use? What’s the most efficient use of my hard-earned dollars? How do I reach the people I need the most?


It all starts with identifying one question- who is your core audience that you’re trying to reach? This is among the first questions we ask prospective clients when we meet with them, and after 17 years in this business, the answer is the same 99% of the time…everyone!


While I’d love to say that everyone is a perfect fit for our luxury-based publications, there are certainly people who are going to be more inclined to read our hyper local lifestyles-based content than others. As business owners, we love our business so much. We’ve got blood, sweat, and if we’re honest…some tears tied into it. We have the tendency to believe that since we love it so much, people like us are exactly who we want to target for our products or services, and sometimes that’s simply not the case.


The good news is, when taking a deep dive into the marketing space, there are more tools available to us now than ever before to help us take the emotion out of it when determining who our core audience is. From Google Analytics to QR Codes, to social analytics, the data is incredibly accessible nowadays. Here are a few things to look for when narrowing down who your core audience is:


  • Is there a male/female audience skew?
  • Are there certain areas of town that tend to pull more clients than others?
  • Are there certain age ranges that tend to use your product or services more than others?
  • Are there certain seasons that tend to garner more of one vs the other?
  • Who is the next person that’s going to be on the other end of the phone or click purchase on your website?
  • What do the analytics for your Email database/ social channels show in terms of all the above?


Knowing this information can help you narrow down who it is you really want to key in on for your marketing campaign. This will then help you in determining what tactics will be the most beneficial in terms of reaching that audience and give you more peace of mind for a good night’s sleep knowing that your dollars are being efficiently used.


Check out our deep dive conversation on this topic along with other marketing-based discussions, City Lifestyle content, and Industry Expert Conversations on Youtube: SitDownsWithCLLV and follow us @HendersonCityLifestyle @SouthVegasCityLifestyle @RedRockCityLifestyle


A row of buildings with a blue sky in the background. Water Street downtown Henderson, Nevada
June 11, 2025
Your Voice in Carson City: 2025 Legislative Report Now Available
A woman is talking into a microphone in front of a crowd of people.
By NV Grow June 9, 2025
How Media Training Helps Business Leaders Stand Out
Expand Network and Entrepreneur Support
April 7, 2025
Looking to expand your network and access true entrepreneur support? Launchpad in Henderson has openings for growing businesses. Here’s what makes it stand out.
Empowering Women in Henderson's Business Landscape
March 27, 2025
Women entrepreneurs have become a driving force in the business world, contributing significantly to economic growth and innovation.
People working
By Aviva Gordon, Gordon Law March 24, 2025
Boi Oh Boi! Just When You Thought You Were Safe From Having To Submit Beneficial Ownership Information
business advocacy, chamber leadership, make a difference
February 26, 2025
Step up at Henderson Chamber. Lead change, drive innovation, and shape a thriving community future.
February 24, 2025
A Message From President & CEO, Scott Muelrath
By Tim Knifton from RSVP Las Vegas January 23, 2025
Postcards can be a great way to tell people about your business, but sometimes they don’t work the way you want them to. If you’ve sent postcards and didn’t get the results you hoped for, don’t worry! There are a few reasons why that might have happened. Here are three reasons why your postcards might not be working and what you can do to fix them. 1. Your Picture Doesn’t Show the Message Quickly When people look at a postcard, they don’t spend a lot of time on it. If your picture doesn’t show them what your business can do right away, they might not even bother reading the words! The picture should tell them exactly what you’re offering in just a couple of seconds. What to do about it: Pick a picture that shows exactly what you’re offering. If you’re selling toys, use a photo of the toys. If you’re selling a service, show how it helps people. Make sure the picture makes the message clear so people don’t have to think about it for too long. 2. There’s Too Much Stuff on the Postcard Sometimes, people think if they add more information to a postcard, it will help. But if there’s too much stuff, it can make the postcard confusing. People might get overwhelmed and not know what to do next. That means they might throw it away. What to do about it: Keep your message simple. Tell people one main thing about your business. Use a few words and make it easy to understand. Focus on one thing you want them to know or do, like “Call us today for a free trial!” or “Visit our website to get your discount!” That’s all they need to know! 3. You Tried to Make It Yourself Instead of Getting Help A lot of people try to make their own postcards. But if you don’t know how to design them well, the postcards might not look professional. A postcard that’s messy or hard to read will make people ignore it. What to do about it: Get help from a professional. They know how to make postcards look good and get people’s attention. A designer can make sure your postcard is easy to read and looks nice. They’ll help you say the right thing in the right way so more people will want to take action. Conclusion If your postcards aren’t working, don’t give up! By choosing a clear picture, keeping the message simple, and getting help from a professional, you can make postcards that grab people’s attention and get the results you want. Start making changes today, and you’ll see more people interested in your business! Book an Appointment and Get 5,000 Free Postcards! Click here to book an appointment and get 5,000 postcards for FREE: https://qr.rsvplasvegas.com/calendlymobile/HCCblog1 About Tim Knifton Tim Knifton is a marketing expert who has sent over 15,000,000 postcards in Las Vegas! He knows how to create successful postcard campaigns that help businesses grow. One of Tim’s biggest achievements was helping a company earn over $2,500,000 in just six months with direct mail. Tim loves helping businesses succeed with direct mail, and he continues to be a leader in the marketing world.
networking event near me, exclusive business networks
January 21, 2025
HCC's exclusive business networks and networking events connect leaders, foster growth, and build a brighter future for Southern Nevada.
By Tim Knifton from RSVP Las Vegas January 1, 2025
In 2025, even though digital marketing is everywhere, direct mail is making a big comeback! Here are three reasons why sending postcards is still a smart choice for businesses: 1. Direct Mail Stands Out in a Crowded World When you check your email, you probably get tons of messages—maybe over 30 in an hour! But when you get physical mail, you only get a few pieces a day, so postcards are much easier to notice. They stand out and grab your attention right away! 2. Reach People Who Aren’t Always Online Not everyone spends all their time online. Direct mail postcards are great because they can reach people who don’t use the internet much, like older, wealthier demographics. This means postcards can connect with people that digital ads miss. 3. Physical Postcards Are Easy to Understand Digital ads can be confusing or take time to understand, but postcards are simple. You can read them quickly and get the message right away. It’s easy to remember, so people are more likely to act on it. In a world full of digital ads, postcards offer a fun, easy, and smart way for businesses to reach people in 2025. Book an Appointment and Get 5,000 Free Postcards! Click here to book an appointment and get 5,000 postcards for FREE: https://qr.rsvplasvegas.com/calendlymobile/HCCblog1 About Tim Knifton Tim Knifton is a marketing expert who has sent over 15,000,000 postcards in Las Vegas! He knows how to create successful postcard campaigns that help businesses grow. One of Tim’s biggest achievements was helping a company earn over $2,500,000 in just six months with direct mail. Tim loves helping businesses succeed with direct mail, and he continues to be a leader in the marketing world.
More Posts