The Power Of Storytelling In Marketing
Henderson City Lifestyle • November 7, 2024
Everyone loves a good story.
From our days of sitting crossed legged on the reading rug in class, we’ve been wired to love hearing tales of triumph. The same goes for us as adults in the business world. We’re always curious about how people got to where they are, how they’re different, and how we can find a connection to the characters in a story.
At the core of marketing, you’re telling your story to connect with potential consumers, and we can’t underestimate the power of a great story in branding a business. What product or service are you providing consumers that can improve their quality of life, make their day easier, or teach them something that they may not have known previously? This is the story that you’re sharing through marketing.
As you begin this process, there are a few things to consider:
- Who is it that you want to hear the story you’re trying to tell? You can’t please ‘em all, and you shouldn’t try to. Be authentic to yourself and your core audience base. People can sniff a fake from a mile away, and when you try to be everything to all people, you end up being nothing to anyone.
- Don’t be afraid to lift the veil and share your why. Every business has a unique story of how it came to be and yours is no different. Your why may be something that someone can resonate with. It can create a connection point with a potential consumer, and most importantly, it’s memorable.
- What’s in it for the consumer? I hesitate to say price because those who are seeking products based on price have a hard time establishing allegiance to any company as they’ll always be looking for where the lowest price point is. Anyone ever tried Groupon? How many of those customers came back after using their significantly discounted deal? We live and we learn. Think of it from a consumer perspective of what would make you choose your business over others- and tell that story consistently across your marketing efforts.
Great marketing is like a beautiful tapestry- weaving your story for your potential customers in the spaces they’re likely to see it. What’s the story you’re going to tell?
Check out our latest Podcast “The Power Of Storytelling” with storytelling guru, Christine Madela, founder of Storyville Road sharing further insight on the pillars of good storytelling and follow along @HendersonCityLifestyle @SouthVegasCityLifestyle @RedRockCityLifestyle!
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A Message From President & CEO, Scott Muelrath
Postcards can be a great way to tell people about your business, but sometimes they don’t work the way you want them to. If you’ve sent postcards and didn’t get the results you hoped for, don’t worry! There are a few reasons why that might have happened. Here are three reasons why your postcards might not be working and what you can do to fix them. 1. Your Picture Doesn’t Show the Message Quickly When people look at a postcard, they don’t spend a lot of time on it. If your picture doesn’t show them what your business can do right away, they might not even bother reading the words! The picture should tell them exactly what you’re offering in just a couple of seconds. What to do about it: Pick a picture that shows exactly what you’re offering. If you’re selling toys, use a photo of the toys. If you’re selling a service, show how it helps people. Make sure the picture makes the message clear so people don’t have to think about it for too long. 2. There’s Too Much Stuff on the Postcard Sometimes, people think if they add more information to a postcard, it will help. But if there’s too much stuff, it can make the postcard confusing. People might get overwhelmed and not know what to do next. That means they might throw it away. What to do about it: Keep your message simple. Tell people one main thing about your business. Use a few words and make it easy to understand. Focus on one thing you want them to know or do, like “Call us today for a free trial!” or “Visit our website to get your discount!” That’s all they need to know! 3. You Tried to Make It Yourself Instead of Getting Help A lot of people try to make their own postcards. But if you don’t know how to design them well, the postcards might not look professional. A postcard that’s messy or hard to read will make people ignore it. What to do about it: Get help from a professional. They know how to make postcards look good and get people’s attention. A designer can make sure your postcard is easy to read and looks nice. They’ll help you say the right thing in the right way so more people will want to take action. Conclusion If your postcards aren’t working, don’t give up! By choosing a clear picture, keeping the message simple, and getting help from a professional, you can make postcards that grab people’s attention and get the results you want. Start making changes today, and you’ll see more people interested in your business! Book an Appointment and Get 5,000 Free Postcards! Click here to book an appointment and get 5,000 postcards for FREE: https://qr.rsvplasvegas.com/calendlymobile/HCCblog1 About Tim Knifton Tim Knifton is a marketing expert who has sent over 15,000,000 postcards in Las Vegas! He knows how to create successful postcard campaigns that help businesses grow. One of Tim’s biggest achievements was helping a company earn over $2,500,000 in just six months with direct mail. Tim loves helping businesses succeed with direct mail, and he continues to be a leader in the marketing world.