Why PR Is Your Secret Weapon to Brand Discoverability in the Age of AI

GYC Vegas • October 17, 2025

A year ago, people discovered businesses by searching Google. Today, that’s changed – people are relying more on AI tools and large language models (LLMs) like ChatGPT, Perplexity, and Google’s AI Overviews to deliver a single trusted answer instead of a page of links, changing how brands are found.

 

This shift means visibility depends less on SEO tactics and more on credibility through online sources. If you’re still relying solely on keywords and backlinks to get found online, you’re missing a critical piece of the puzzle.

 

At GYC Vegas, we’ve seen how PR has evolved far beyond traditional media coverage. It’s not just about getting mentioned, it’s about being recognized as a trusted source. Every credible feature, quote, or article builds authority that AI tools pick up on, shaping how your brand appears in future results. If your story isn’t part of that conversation, you’re missing where discovery is already happening.

 


From SEO to GEO: The Evolution of Search


You’ve probably heard of SEO (Search Engine Optimization), but now there’s a new player: GEO (Generative Engine Optimization). While SEO focuses on keywords and backlinks to get you listed in Google search results, GEO is about ensuring AI-driven engines recommend your brand.

 

LLMs don’t just scan for keywords; they weigh credibility and authority much more heavily. Their recommendations are based on evaluating a brand’s context, reputation, and expertise, favoring brands with media coverage, expert commentary, and thought leadership.



The Biggest Shift in Brand Discovery


AI tools function like personal assistants, pulling from credible news outlets, blogs, press releases, and social media mentions to generate answers. If someone asks, “What’s the best dinner show in Las Vegas?”, the AI will compile sources and provide a recommendation, not just list links.

 

That’s the power of your digital footprint. Brands that consistently earn positive media coverage and share valuable insights are the ones AI trusts enough to cite, giving them free visibility in the exact moment customers are searching.



Why PR Wins in an AI World

  • Trust is the new currency. People are skeptical of ads, but they’ll trust what’s in the news.
  • PR cuts through clutter. Coverage is harder to ignore than another sponsored or paid post.
  • Reputation = Revenue. Credibility and a strong public image can open doors to sales, partnerships, and funding.
  • PR supports all marketing. A single media placement can fuel SEO, ads, and discoverability for years.



PR Is the New Backlink


By 2028, one-third of U.S. adults are expected to rely on AI-powered search, while traditional search traffic is
projected to drop 25%. Already, 95% of links cited by AI come from non-paid sources like journalism, trade publications, and blogs.

 

Media coverage now works like the “new backlink” – teaching AI which brands to trust enough to recommend.

 

The rise of AI-powered e-commerce makes this even more urgent. OpenAI’s new Instant Checkout lets ChatGPT users order from Etsy sellers in-chat, with Shopify brands like Glossier, SKIMS, and Spanx soon to follow (Stripe). Being the trusted brand in AI’s responses can mean being the one customers buy from in real time.



One Piece of Advice for Business Owners


AI may help people find you, but it’s your story that makes them care. Whether you’re launching a product, celebrating a milestone, or breaking into a new market, always ask:
Why does this matter to my audience?

 

If you lead with that, PR becomes less complicated and far more impactful.

 

At GYC Vegas, we believe every company has a story to tell. With more than 25 years of PR and marketing expertise across multiple industries, we’ve helped startups, small businesses, and global corporations earn media coverage that drives real business results.

 

We don’t just run campaigns – we build true partnerships. We get to know your business inside and out, align with your goals, and measure success with real outcomes: awareness, sales, growth, and lasting credibility.

 

In the age of AI, PR is your secret weapon to becoming the answer, not just an option. If you’re ready to turn your story into a strategy that makes you discoverable in human and AI-driven conversations, we’d love to talk;fill out our quick questionnaire today!



Nutcracker Night Market
By Tivoli Village November 29, 2025
As December unfolds, Tivoli Village transforms into a shimmering holiday destination just 15 minutes from the Las Vegas Strip.
how to avoid banking security threats
By Clark County Credit Union November 15, 2025
Quick Summary Online banking security is crucial as cyber threats grow. Top threats include spoofing, malware, public Wi-Fi risks, and weak passwords. CCCU shares essential tips on how to protect your finances. In today’s fast-paced digital world, online banking security is more important than ever. While digital banking offers unmatched convenience, staying vigilant ensures a safe and secure banking experience. Here are the top four online banking security threats and tips to avoid them: 1. Spoofing Scams Spoofing happens when fraudsters manipulate caller IDs, email addresses, or websites to appear as legitimate companies. Their goal is to steal your bank information by asking you to click links or answer questions pertaining to your bank account or login credentials. Tip: If in doubt, directly reach out to your financial institution using their official contact details. 2. Malware and Viruses Malware can infect devices, putting your personal and financial data at risk. Cybercriminals often use malicious software to steal banking details and exploit sensitive data for their own gain. Tip: Regularly update your devices and install trusted antivirus and anti-malware software. Older devices may not accept current updates, making them a risk. 3. Public Wi-Fi Vulnerabilities Public Wi-Fi networks are often unsecured, making it easy for hackers to intercept data. Tip: Never access your online banking account on public Wi-Fi. Use a secure, private network or a virtual private network (VPN). 4. Weak or Reused Passwords Using simple or reused passwords increases the risk of unauthorized access to personal and financial accounts. Tip: Create strong, unique passwords for each account. Use a combination of upper and lowercase letters, numbers, and symbols. Additional Safety Tips: Enable multifactor authentication (MFA) for extra security. Download banking apps from verified sources only. Monitor your accounts regularly for suspicious activity and set up account alerts. Log out after every session, especially on shared devices. Conclusion Protecting your online banking security starts with staying informed and proactive. Remember that knowledge is key to safeguarding your finances, so always verify unexpected messages or calls and think twice before clicking any links. CCCU offers resources to help you fight fraud and scammers; visit www.ccculv.org/Fraud-Protection or call us at 702-228-2228 to report any fraudulent transactions.
Planning and Zoning
By Brownstein Hyatt Farber Schreck, LLP November 7, 2025
Highlighted here are a few of the enrolled bills affecting local government zoning and planning, which serve as the gatekeepers to commercial development.
Woman working on laptop, smiling in a bright room with window and plant.
By Select Health October 27, 2025
We’re Select Health, a nonprofit health plan that loves small businesses. That’s why we’ve spent the last 40 years offering affordable health benefits to businesses.
Five men in suits, holding awards, smiling, in front of a black backdrop.
October 14, 2025
Honoring a Chamber Leader Whose Commitment to Community Is Reshaping Southern Nevada
Apply for a Business Loan in Southern Nevada
By Clark County Credit Union October 13, 2025
Quick Answer To get a business loan in Southern Nevada, prepare strong financial documents, maintain good credit, and present a solid business plan. CCCU shares a step-by-step guide to help business owners navigate the business loan application process in Southern Nevada. Securing a business loan in Las Vegas can be a game-changer for business owners looking to grow or expand their operations. Whether you’re purchasing equipment or buying a building, understanding how to apply for a business loan is key to securing the funding you need. Step 1: Check Your Credit Score Lenders assess your personal and business credit to determine your reliability. A strong credit score (typically 680 or higher) improves approval odds and can secure better loan terms and lower interest rates. Check out Nerd Wallet’s article to learn how to get and build a business credit score . Step 2: Prepare Financial Documents Having well-organized financial records is essential when applying for a business loan. Before meeting with a lender, prepare necessary documents to demonstrate financial stability and ensure a smooth approval process. Tax returns (personal & business) Profit & loss statements Balance sheets Bank statements Step 3: Develop a Solid Business Plan A clear, well-structured business plan helps lenders understand how you will use the funds and repay the loan. A strong plan improves your chances of approval and should include: Revenue projections Growth strategy Market analysis The Small Business Administration also shares important tips on how to write a business plan . Step 4: Determine the Right Loan Type Understanding which loan best fits your business needs can simplify and focus the application process. Common business loan options include: Term Loans – Best for large, one-time expenses. Lines of Credit – Ideal for managing short-term cash flow. SBA Loans – Government-backed loans with lower interest rates. Step 5: Work with a Trusted Lender CCCU has an experienced commercial lending team that has helped many Las Vegas business owners secure the funding they need to grow. A longtime CCCU member and business owner, Ben C., an Internal Medicine Physician with Calderon Medical Group said, “Daniel R. and Rosy N., along with the whole team, continue to patiently guide us every step of the way. CCCU has been instrumental in our growth and expansion of services. They have afforded us not only the necessary funds but also the peace of mind that someone is here to support our needs.” Conclusion Applying for a business loan in Southern Nevada requires preparation, strong financial documents, maintaining a good credit history, and working with a lender that understands your business goals. If you’re ready to take your business to the next level, CCCU can help guide you through the process. Contact our commercial team to explore your financing options. Visit www.CCCULV.org or call 702-228-2228 to learn more.
Group of people in a warehouse, posing with awards in front of boxes
By HopeLink of Southern Nevada August 27, 2025
How Local Collaboration and Strategic Partnerships Are Driving Impact in Southern Nevada
A group of people standing in front of las vegas science and natural history museum
July 17, 2025
How a Cultural Milestone Highlights HCC’s Regional Impact
By NV Grow July 16, 2025
Fueling Growth for Henderson’s Next Generation of Small Business Leaders
July 2, 2025
Founder of Xs & Os of Success Brings Extensive Leadership Experience to Role, Celebrating Longstanding Commitment to Henderson Chamber of Commerce