Saving Water: It’s Everybody’s Business
City of Henderson • July 1, 2024
Conserving water in Southern Nevada is a team effort, as residents, multi-family property owners, homeowner's associations, and municipalities alike seek the same bottom line: making sure we all have a reliable water supply as climate change-fueled drought continues to impact the Colorado River Basin and Lake Mead—the source of 90 percent of our supply.
Business owners also play a critical role in conserving our most precious resource and have been a driving force in the success our community has experienced. In 2023, the City of Henderson had an annual reduction in consumptive water use of 5.85%. We’ve accomplished this through numerous comprehensive conservation programs in partnership with the Southern Nevada Water Authority, including:
- Water Efficient Technologies (WET), which offers financial incentives to commercial and multifamily property owners who install water-efficient devices and technologies.
- As part of the WET program, businesses can receive up to 50% in rebates from the SNWA by replacing their existing cooling tower or swamp coolers with a dry-cooled system that could save millions of gallons of water per year.
- Water Smart Landscapes, offering businesses, HOAs, and multifamily properties a cash rebate of $3 per square foot to convert water-thirsty grass to desert landscaping. (Beginning Jan. 1, 2025, the rebate will decrease to $2 per square foot.) Nevada law essentially requires that all decorative grass at commercial, HOA and multi-family properties be replaced by the end of 2026.
Through these and many other programs, the City of Henderson has achieved reductions in potable water use with the permanent adoption of the City’s water conservation regulations and enforcement practices. And while the “bathtub ring” at Lake Mead reminds us that further conservation is needed to achieve long-term goals, the City is committed to ongoing conservation efforts to help the overall region reduce water consumption. Thanks, Henderson! Let’s continue to keep water conservation top of mind.
For more information and tips to help your business conserve water and save money on your bottom line, visit cityofhenderson.com.
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A Message From President & CEO, Scott Muelrath
Postcards can be a great way to tell people about your business, but sometimes they don’t work the way you want them to. If you’ve sent postcards and didn’t get the results you hoped for, don’t worry! There are a few reasons why that might have happened. Here are three reasons why your postcards might not be working and what you can do to fix them. 1. Your Picture Doesn’t Show the Message Quickly When people look at a postcard, they don’t spend a lot of time on it. If your picture doesn’t show them what your business can do right away, they might not even bother reading the words! The picture should tell them exactly what you’re offering in just a couple of seconds. What to do about it: Pick a picture that shows exactly what you’re offering. If you’re selling toys, use a photo of the toys. If you’re selling a service, show how it helps people. Make sure the picture makes the message clear so people don’t have to think about it for too long. 2. There’s Too Much Stuff on the Postcard Sometimes, people think if they add more information to a postcard, it will help. But if there’s too much stuff, it can make the postcard confusing. People might get overwhelmed and not know what to do next. That means they might throw it away. What to do about it: Keep your message simple. Tell people one main thing about your business. Use a few words and make it easy to understand. Focus on one thing you want them to know or do, like “Call us today for a free trial!” or “Visit our website to get your discount!” That’s all they need to know! 3. You Tried to Make It Yourself Instead of Getting Help A lot of people try to make their own postcards. But if you don’t know how to design them well, the postcards might not look professional. A postcard that’s messy or hard to read will make people ignore it. What to do about it: Get help from a professional. They know how to make postcards look good and get people’s attention. A designer can make sure your postcard is easy to read and looks nice. They’ll help you say the right thing in the right way so more people will want to take action. Conclusion If your postcards aren’t working, don’t give up! By choosing a clear picture, keeping the message simple, and getting help from a professional, you can make postcards that grab people’s attention and get the results you want. Start making changes today, and you’ll see more people interested in your business! Book an Appointment and Get 5,000 Free Postcards! Click here to book an appointment and get 5,000 postcards for FREE: https://qr.rsvplasvegas.com/calendlymobile/HCCblog1 About Tim Knifton Tim Knifton is a marketing expert who has sent over 15,000,000 postcards in Las Vegas! He knows how to create successful postcard campaigns that help businesses grow. One of Tim’s biggest achievements was helping a company earn over $2,500,000 in just six months with direct mail. Tim loves helping businesses succeed with direct mail, and he continues to be a leader in the marketing world.
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In 2025, even though digital marketing is everywhere, direct mail is making a big comeback! Here are three reasons why sending postcards is still a smart choice for businesses: 1. Direct Mail Stands Out in a Crowded World When you check your email, you probably get tons of messages—maybe over 30 in an hour! But when you get physical mail, you only get a few pieces a day, so postcards are much easier to notice. They stand out and grab your attention right away! 2. Reach People Who Aren’t Always Online Not everyone spends all their time online. Direct mail postcards are great because they can reach people who don’t use the internet much, like older, wealthier demographics. This means postcards can connect with people that digital ads miss. 3. Physical Postcards Are Easy to Understand Digital ads can be confusing or take time to understand, but postcards are simple. You can read them quickly and get the message right away. It’s easy to remember, so people are more likely to act on it. In a world full of digital ads, postcards offer a fun, easy, and smart way for businesses to reach people in 2025. Book an Appointment and Get 5,000 Free Postcards! Click here to book an appointment and get 5,000 postcards for FREE: https://qr.rsvplasvegas.com/calendlymobile/HCCblog1 About Tim Knifton Tim Knifton is a marketing expert who has sent over 15,000,000 postcards in Las Vegas! He knows how to create successful postcard campaigns that help businesses grow. One of Tim’s biggest achievements was helping a company earn over $2,500,000 in just six months with direct mail. Tim loves helping businesses succeed with direct mail, and he continues to be a leader in the marketing world.