Keep Nevada Housed

Aaron Sheets, CEO, HopeLink of Southern Nevada • October 9, 2024

This article is written by Aaron Sheets, CEO, HopeLink of Southern Nevada.

HopeLink of Southern Nevada has worked over 33 years to successfully prevent homelessness in Southern Nevada.


Now we want to Keep Nevada Housed in a statewide service expansion with you at the heart of that mission.


86,000 Nevada households are spending over 50% of their income on rent. Housing costs have skyrocketed and rental rates remain 33% above 2019 levels. Nearly 300,000 Nevadans—including many low-income families and seniors—are just one financial crisis away from eviction. Our most at risk populations face impossible choices: rent or medication, food, utilities, or transportation.


HopeLink stands in the gap between homelessness and stability. Rental and utility assistance, emergency shelter, and rapid rehousing ensure families and seniors have resources they need to remain housed. Our 2024 partnership with North Las Vegas eviction courts alone has already prevented 1,568 individuals—half of them children—from becoming homeless.


Targeted interventions like Hope4Seniors, provide rent-gap assistance for fixed-income seniors to ensure they stay housed in place while more affordable options are located. On average, rental assistance costs $5,000 per household while costs to stabilize a household if they become homeless rise by 15 times that amount! Early intervention saves families and taxpayers alike from the financial and social toll of homelessness.


Agency growth of 1,600% over the last six years is a strain to maintain, but all sources point to an ever-mounting community need. Assistance amounts we provided in all of 2018 is now distributed every two weeks in 2024. Yet, with Las Vegas having only 14 affordable units for every 100 families in need, our community has the worst affordable housing ratio of any U.S. metro area and statewide numbers are no different. 16,000 of our neighbors will face homelessness this year, many for the first time.


While Nevada’s leaders work on long-term solutions, HopeLink remains proactively at the forefront, providing immediate relief to those in crisis. We are expanding our capacity to serve, securing more grants, staff and space in preparation for serving all of Nevada. But we can’t do it alone.


Be our guest at Evening of Hope on Thursday, November 7, 2024, where you can help ensure that we Keep Nevada Housed now and into the next decade. For more information on the event or to donate, please contact Anna Turner at a.turner@link2hope.org or call 702-566-0576 x330.


Please stand with us and hundreds of donors and dignitaries in this vital effort. It begins with you as our guest on November 7th at Evening of Hope, where together we can Keep Nevada Housed.


With gratitude,


Aaron Sheets

A row of buildings with a blue sky in the background. Water Street downtown Henderson, Nevada
June 11, 2025
Your Voice in Carson City: 2025 Legislative Report Now Available
A woman is talking into a microphone in front of a crowd of people.
By NV Grow June 9, 2025
How Media Training Helps Business Leaders Stand Out
Expand Network and Entrepreneur Support
April 7, 2025
Looking to expand your network and access true entrepreneur support? Launchpad in Henderson has openings for growing businesses. Here’s what makes it stand out.
Empowering Women in Henderson's Business Landscape
March 27, 2025
Women entrepreneurs have become a driving force in the business world, contributing significantly to economic growth and innovation.
People working
By Aviva Gordon, Gordon Law March 24, 2025
Boi Oh Boi! Just When You Thought You Were Safe From Having To Submit Beneficial Ownership Information
business advocacy, chamber leadership, make a difference
February 26, 2025
Step up at Henderson Chamber. Lead change, drive innovation, and shape a thriving community future.
February 24, 2025
A Message From President & CEO, Scott Muelrath
By Tim Knifton from RSVP Las Vegas January 23, 2025
Postcards can be a great way to tell people about your business, but sometimes they don’t work the way you want them to. If you’ve sent postcards and didn’t get the results you hoped for, don’t worry! There are a few reasons why that might have happened. Here are three reasons why your postcards might not be working and what you can do to fix them. 1. Your Picture Doesn’t Show the Message Quickly When people look at a postcard, they don’t spend a lot of time on it. If your picture doesn’t show them what your business can do right away, they might not even bother reading the words! The picture should tell them exactly what you’re offering in just a couple of seconds. What to do about it: Pick a picture that shows exactly what you’re offering. If you’re selling toys, use a photo of the toys. If you’re selling a service, show how it helps people. Make sure the picture makes the message clear so people don’t have to think about it for too long. 2. There’s Too Much Stuff on the Postcard Sometimes, people think if they add more information to a postcard, it will help. But if there’s too much stuff, it can make the postcard confusing. People might get overwhelmed and not know what to do next. That means they might throw it away. What to do about it: Keep your message simple. Tell people one main thing about your business. Use a few words and make it easy to understand. Focus on one thing you want them to know or do, like “Call us today for a free trial!” or “Visit our website to get your discount!” That’s all they need to know! 3. You Tried to Make It Yourself Instead of Getting Help A lot of people try to make their own postcards. But if you don’t know how to design them well, the postcards might not look professional. A postcard that’s messy or hard to read will make people ignore it. What to do about it: Get help from a professional. They know how to make postcards look good and get people’s attention. A designer can make sure your postcard is easy to read and looks nice. They’ll help you say the right thing in the right way so more people will want to take action. Conclusion If your postcards aren’t working, don’t give up! By choosing a clear picture, keeping the message simple, and getting help from a professional, you can make postcards that grab people’s attention and get the results you want. Start making changes today, and you’ll see more people interested in your business! Book an Appointment and Get 5,000 Free Postcards! Click here to book an appointment and get 5,000 postcards for FREE: https://qr.rsvplasvegas.com/calendlymobile/HCCblog1 About Tim Knifton Tim Knifton is a marketing expert who has sent over 15,000,000 postcards in Las Vegas! He knows how to create successful postcard campaigns that help businesses grow. One of Tim’s biggest achievements was helping a company earn over $2,500,000 in just six months with direct mail. Tim loves helping businesses succeed with direct mail, and he continues to be a leader in the marketing world.
networking event near me, exclusive business networks
January 21, 2025
HCC's exclusive business networks and networking events connect leaders, foster growth, and build a brighter future for Southern Nevada.
By Tim Knifton from RSVP Las Vegas January 1, 2025
In 2025, even though digital marketing is everywhere, direct mail is making a big comeback! Here are three reasons why sending postcards is still a smart choice for businesses: 1. Direct Mail Stands Out in a Crowded World When you check your email, you probably get tons of messages—maybe over 30 in an hour! But when you get physical mail, you only get a few pieces a day, so postcards are much easier to notice. They stand out and grab your attention right away! 2. Reach People Who Aren’t Always Online Not everyone spends all their time online. Direct mail postcards are great because they can reach people who don’t use the internet much, like older, wealthier demographics. This means postcards can connect with people that digital ads miss. 3. Physical Postcards Are Easy to Understand Digital ads can be confusing or take time to understand, but postcards are simple. You can read them quickly and get the message right away. It’s easy to remember, so people are more likely to act on it. In a world full of digital ads, postcards offer a fun, easy, and smart way for businesses to reach people in 2025. Book an Appointment and Get 5,000 Free Postcards! Click here to book an appointment and get 5,000 postcards for FREE: https://qr.rsvplasvegas.com/calendlymobile/HCCblog1 About Tim Knifton Tim Knifton is a marketing expert who has sent over 15,000,000 postcards in Las Vegas! He knows how to create successful postcard campaigns that help businesses grow. One of Tim’s biggest achievements was helping a company earn over $2,500,000 in just six months with direct mail. Tim loves helping businesses succeed with direct mail, and he continues to be a leader in the marketing world.
More Posts