Board Member

Founded by Las Vegas-based public relations professional, Gina Yager, GYC Vegas specializes in strategic public relations, marketing, branding, community relations, special events and more.



A Southern Nevada resident for over 20 years, Yager has more than two decades of marketing and communications experience across multiple industries including lifestyle, hospitality, gaming, entertainment, food & beverage, nonprofit, education, health care, aviation and technology, working with national, regional and local companies of all sizes - from startups and small businesses to global corporations.

Prior to establishing GYC in 2017, Yager spent 15 years with Preferred Public Relations, where she served as the firm’s Vice President. Throughout her years there, she handled strategic marketing, public relations and media relations for the company’s highest profile clients, while also directing special events, internal programming development, recruiting, staffing and training.

Yager is committed to giving back to her local community. She actively serves on the board of directors for the Las Vegas Natural History Museum, is a graduate of the Henderson Chamber of Commerce Foundation’s Leadership Class of 2023, serves as a facilitator for Henderson High School Leadership, is a proud sponsor of the Henderson Chamber of Commerce and a member of the Vegas Chamber President’s Club. Previously, she served on various committees for the United Way of Southern Nevada, Water Street District Business Association, and Opportunity Village.

Yager was born and raised in Southern California and has a Bachelor of Science degree in Marketing from San Diego State University.