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5 Reasons PR Should Be Included in Every Business Budget

Gina Yager, Owner & Director, GYC Vegas • Sep 18, 2023
5 Reasons PR Should Be Included in Every Business Budget

Whether you're a startup looking to establish a foothold or an established business aiming to stay ahead, Public Relations (PR) should be a cornerstone of your budget, helping you shape narratives, connect with your audience, and achieve sustained growth in today's competitive landscape. PR is not just an optional strategy, but a fundamental element that should be an integral part of every company’s marketing plan. Here are five reasons why PR is essential for your business:


1. Enhance Brand Recognition

Standing out in a crowded marketplace is a constant challenge. PR amplifies your brand's voice, ensuring it reaches the right audience through strategic media placements, influencer collaborations, community relations efforts, and special events. Consistent media exposure not only increases brand recognition but also establishes businesses as leaders in their industries, fostering trust among existing and potential customers.


2. Support Business Goals

PR is not just about getting your name in the headlines; it's about aligning with your business objectives. Whether you're launching a new product, expanding into new markets, or aiming for thought leadership in your industry, PR can be tailored to support these goals. Strategic PR campaigns can help create excitement around new launches, facilitate partnerships, and position key stakeholders as industry authorities, driving overall business growth.


3. Maintain a Positive Reputation

In today’s digital age, news spreads faster than ever before. A single negative incident or misunderstanding can quickly spiral out of control and damage a company's reputation. PR professionals specialize in creating and maintaining a positive public image, proactively addressing potential crises, and effectively managing reputation damage. By allocating resources to PR, businesses can stay ahead of negative narratives and showcase their commitment to transparency and accountability.


4. Connect with Your Audience

In this era, consumers are seeking more than just products; they crave an authentic connection with brands that resonate with their values and beliefs. This is where PR emerges as a powerful tool, enabling you to forge profound connections with your audience by narrating your brand's story, purpose, and principles. Skilled PR professionals excel at creating compelling content that strikes a chord with your audience. Once this rapport is established, customers go beyond simple engagement and become advocates for your mission.


5. Establish an Online Voice

Modern PR extends far beyond traditional media. Online platforms and social media have transformed how businesses communicate. PR experts understand the nuances of digital engagement, utilizing social media, blogs, podcasts, and other online channels to reach a wider audience. This digital PR not only enhances your online presence but also allows you to engage directly with your audience in real time.


Incorporating PR into your business budget should not be considered an expense, but as an investment in your brand's long-term success. By building credibility, enhancing brand awareness, and supporting business goals, PR contributes to a holistic and robust business strategy. At GYC Vegas, an award-winning PR agency based in Las Vegas, we understand that a well-crafted PR strategy requires careful planning, consistent effort, and alignment with your overall business objectives. Contact us today for a complimentary consultation to discover how we can tailor a PR blueprint perfectly suited to your budget.


By Nevada Small Business Development Center 30 Oct, 2024
When starting a new business, one of the most critical steps to ensure success is to secure the right suppliers. Whether you're sourcing products or raw materials, getting suppliers on board can make or break your success. But how do you approach suppliers when your business is still new? The key lies in reducing their perceived risk. Understanding Supplier Risk Suppliers, like any other business, want to minimize their risk. They typically assess risk based on several factors, including: The Size of Your Order: Larger orders can make suppliers more hesitant, especially if there’s no past relationship. A small but regular order might ease their concerns. Past Relationship: If you have a history with a supplier, they’ll feel more comfortable. For new businesses, though, this can often be a hurdle. Payment Terms: Offering to pay upfront is the quickest way to alleviate a supplier’s risk. If you're willing to pay in advance, the supplier is more likely to overlook the size or reputation of your business. The Size and Reputation of Your Business: Larger, more established companies seem less risky to suppliers. As a new business, you might not have this advantage, but you can still present yourself as serious and professional by clearly understanding and articulating your needs. Making a Good First Impression The simplest way to reduce a supplier's risk is by offering to pay upfront. Suppliers are ultimately concerned with getting paid, so paying in advance reassures them that you're serious. However, conveying legitimacy goes beyond payment alone. Before you contact a supplier, ensure you know exactly what you need. Being indecisive or vague may signal inexperience, which can scare off potential suppliers. Take time to research and fully understand your business needs, so when you do reach out, you can confidently present your request or offer. Some suppliers have websites where you can order limited quantities of products at retail prices. For wholesale rates, however, you’ll likely need to set up a wholesale account. This typically involves submitting business and tax information, which again, demonstrates to suppliers that you're operating a legitimate business. Building a Relationship with Suppliers While securing the first deal with a supplier is important, your long-term success depends on building strong relationships. Suppliers can be much more than just product sources—they can also offer valuable insights into market trends, new product opportunities, and even help you refine your offerings. Suppliers generally fall into four categories: Manufacturers: Typically offer the lowest prices, but shipping costs might be higher depending on their location. Distributors: They offer flexibility in terms of small orders from various manufacturers, though at a higher price per item. Independent Craftspeople: Often offer exclusive distribution deals for unique, handmade products. Import Sources: Many businesses purchase foreign goods through domestic importers, which can streamline the process but come with additional costs. As you explore different supplier options, remember that reliability and stability are critical. You need suppliers who can consistently deliver the right products on time and who have a solid track record. Additionally, the supplier’s location plays a role. Shipping costs and delivery times can vary greatly depending on where the supplier is based, so consider this when making your decisions. Finding the Right Supplier Whether you're reaching out to manufacturers, distributors, or independent craftspeople, the key to success lies in reducing their risk, showing your professionalism, and building long-term partnerships that can sustain our business into the future. By being prepared and demonstrating your seriousness, you’ll increase your chances of securing the suppliers you need to grow your business. There are plenty of resources out there for finding and setting up accounts with suppliers, but requesting no-cost and confidential one-on-one business advising from the Nevada Small Business Development Center (Nevada SBDC) is a great first step. Through the State Small Business Credit Initiative (SSBCI), Nevada SBDC advising services are designed to prepare you for access to capital, thereby promoting economic growth through business starts, increased sales and job creation. With the idea to address market gaps and promote the growth of small businesses across all communities in Nevada, this program aims to enhance a business’s capacity not only to secure capital, but also fortify its operational resilience, positioning it for sustainable growth and success in a competitive market. Learn more about SSBCI and get matched with a Nevada SBDC advisor that best suits the needs of your business today at https://nevadasbdc.org/ssbci/ . —----- Did you know our state is working to create opportunities for small businesses that want to grow? A new loan program launched last year by the Nevada Governor’s Office of Economic Development (GOED) offers flexible, fixed-rate loans up to $250,000 for qualified small businesses. The Battle Born Growth (BBG) Microloan Program gives small business owners like you a boost in funding to upgrade equipment, hire new employees, or pay for other expenses to grow your business. The best part about this program is free access to one-on-one guidance and technical assistance from experts who understand the unique challenges small businesses face. If you need support to get loan-ready, experts at the Nevada Small Business Development Center (SBDC ) are there to help. Fill out the loan pre-application to see if you qualify and get connected with a lender or technical assistance provider today! Find more information at https://nvmicroloans.org/
By Select Health 28 Oct, 2024
Select Health is on a mission to help Nevadans live their healthiest life possible with insurance made simple. Integrated with Intermountain Health , Select Health offers traditional commercial and Medicare Advantage insurance plans in Nevada, Utah, Idaho, and Colorado. The new Las Vegas headquarters opened in June, but it is more than just an office building. It serves as both a primary healthcare clinic operated by Intermountain Health and insurance services hub for Select Health members. The Intermountain Health Maule Clinic , located inside the Select Health headquarters on 6795 Agilysys Way in Las Vegas, is open for members between 8 a.m. and 5 p.m. Monday through Friday.  “Our new building and clinic offer a one-stop shop for care, support, and services, making the experience easier for patients and members,” Jason Worthen, Select Health market president for Nevada said. Here are a few ways Select Health members can benefit from their insurance plan.
Networking Las Vegas
25 Oct, 2024
Discover the real benefits of networking events in Las Vegas and why they’re important for business growth and success. Networking events play a pivotal role in the professional world – especially for business owners navigating competitive markets. You’ve dedicated countless hours to developing your products and services, cultivating customer relationships, and positioning your brand for success. Now, the question arises – are networking events worth the investment of your time and resources? The answer is unequivocally yes. Particularly in dynamic cities like Las Vegas, these events offer unparalleled opportunities to cultivate strategic partnerships and solidify your presence within the business community.
By Aaron Sheets, CEO, HopeLink of Southern Nevada 09 Oct, 2024
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By David Edelblute, Business and Government Affairs Attorney, Howard & Howard Attorneys PLLC 08 Oct, 2024
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Evening photo of Tivoli Village with decorative lights on the street
By Tivoli Village 04 Oct, 2024
Fall is here, and we’ve got an exciting lineup of activities at Tivoli Village for all ages! Mark your calendars and get ready to make the most of the season with these festive events: Makers and Music Kick off your weekends with live music every Friday through October 18. Enjoy the sounds of local artists while exploring our vibrant marketplace. Visit Hey Beautiful, a handcrafted gemstone, gold and silver-plated jewelry, Luxica LLC, a designer consignment shop featuring wallets, purses, handbags, Jeselia's Bakery, serving assorted cookies, sticky pecan buns, pumpkin loaves, lemon loaf, and so much more. Makers Hive Market is the perfect Friday night experience! Teddy Bear Run Join us for the Teddy Bear 5K Run and 1 Mile Walk hosted by UnitedHealthcare Children’s Foundation (UHCCF). Every step you take helps make a difference in the lives of children in need. Don’t miss this meaningful event and the chance to support a great cause on October 19. Helping children. Changing lives. Event proceeds benefit the UnitedHealthcare Children’s Foundation to provide medical grants and financial relief to families who have children with medical needs not covered, or not fully covered, by their commercial health benefit plan. Sign up today! 31 Freak Street Looking for a spooky adventure? Head over to 31 Freak Street from now until October 31. The creator of Bonnie Screams is back to deliver two bone-chilling haunted houses. Step into the darkness that envelopes 31 Freak Street, as fear and terror lurk around every corner. They have transformed the second floor of the 420 building into two haunted walk-through experience that’s sure to thrill. Purchase your tickets today! Skellington’s Spooktacular Get ready for a fun-filled complimentary Halloween event on October 25 while wandering the streets of Tivoli Village and participate in Trunk-or-Treating with De Castro Verde Law Group, meet your favorite spooky characters, Jack and Sally, for some unforgettable photos, setup your blankets and enjoy a movie night featuring The Nightmare before Christmas. There is so much family friendly activities to explore. RSVP today! American Heart Association Heart Walk Join a community of lifesavers. Share and inspire others to make a commitment to heart-health while helping to raise critically needed funds to fight the #1 and #5 killers in the nation, heart disease and stroke. There is no registration free, the event is free to the public. By registering for the Heart Walk today, you are taking the first step to save lives. Every walker who joins, every dollar donated means more research, more people trained in lifesaving CPR, more medical breakthroughs and more champions for equitable health. Register today! Something for Everyone No matter your age, there’s something for everyone to enjoy this fall season. For more information about these exciting events, visit TivoliVillageLV.com. About Tivoli Village Tivoli Village is a captivating blend of European elegance and contemporary lifestyle, where every moment becomes a celebration. From dancing in the streets with loved ones to exclusive events in The Piazza with friends and family, we curate an unrivaled experience. Discover our carefully selected retailers, indulge yourself in enticing restaurants for a girls' night out or savor late-night drinks and cigars with the boys. Welcome to a community where timeless sophistication meets the pulse of today, making each moment unforgettable. Anchored by the renowned RH Las Vegas from Restoration Hardware, this open-air destination is enhanced by a thoughtfully curated array of stores that encompass both luxury brands and one-of-a-kind boutiques. Culinary delights abound with popular local choices like Echo & Rig Butcher and Steakhouse, Leoné Café, and Al Solito Posto. Additionally, the exclusive Kilo Club stands as a high-end, members-only fitness center that goes beyond the conventional options. Nestled within one of Southern Nevada's most prosperous areas, Tivoli Village is a mere 15-minute drive from the bustling Las Vegas Strip, conveniently located just off Summerlin Parkway. The complex takes pride in its expansive 370,000 square feet of retail and dining space, along with an impressive 300,000 square feet of Class A office accommodations. Covered parking and designated curbside pickup areas are thoughtfully provided for visitors’ convenience. TivoliVillageLV.com .
Two firefighters holding water hose work to extinguish flames outside
By Brownstein Hyatt Farber Schreck, LLP 30 Sep, 2024
This article is written by Mackenzie Warren Kay, Senior Policy Advisor and Counsel, Brownstein Hyatt Farber Schreck, LLP .
Photo of books on a bookshelf
By Mary Beth Hartleb, J.D., SPHR, CPC, CEO and Founder PRISM HR Consulting, LLC 30 Sep, 2024
This November, Henderson voters will have two Henderson Question Number 1s on their ballot: Henderson Fire Question 1 and Henderson Libraries Question 1. Both ballot measures are requesting an increase in property taxes to help fund vital resources to our growing city.
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Henderson Chamber of Commerce Political Action Committee Endorses 41 Candidates for 2024 General Election
Scott Muelrath, Joe Lombardo, Francisco Aguilar, Michelle Romero, Katie Grimes, Jady West
23 Sep, 2024
The State of the Chamber Address, hosted by the Henderson Chamber of Commerce at the M Resort last month, was a remarkable celebration of achievements, leadership, and a shared vision for the future of the business community in Henderson, Nevada. As one of the most highly anticipated gatherings of the year, the event brought together members, business leaders, and notable figures to acknowledge the Chamber's milestones and discuss plans for 2025.
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